Q1 2017 Email Benchmark Report

© Copyright 2017- Cheetah Digital

Email and mobile marketing trends for Q1 2017

Download the report to get an in-depth look at the most important marketing trends from Q1.

Key findings:

  • Email volume rose by 14.9% in Q1 2017 compared to Q1 2016. Open rates were similar to the rates seen in Q1 2016.
  • Although click rates declined by 11.9%, YOY transaction rates had a 10.4% increase, and revenue per email matched the $0.06 received in Q1 2016.
  • Fifty-three percent of total email opens occurred on mobile phones or tablets in Q1 2017. This is a decrease from the 59% seen in Q1 2016. Consumer products and services, media and entertainment, multi-channel retailers and publishers all saw increases in opens on desktops in Q1 2017.

This quarter's Spotlight section explores metrics from birthday series. Download the report to learn more about how you can use birthday campaigns to personalize offers and outperform promotional messages!

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