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How Secure is Your Marketing Platform? 4 Questions You Need to Ask
Marketers must capitalize on customer data to provide personalized experiences. The only thing more vital than the collection and activation of that data? Security.
Are Your Customer Email Addresses at Risk?
Safeguarding customer data should be at the heart of every marketer’s mission. Cheetah Tokenization — our ability to seamlessly encrypt customer email addresses and ensure they are not at risk of falling in the wrong hands — is one way to protect this valuable data.
Introducing a New Kind of Loyalty
Building genuine, lasting relationships requires a deeper connection between brands and customers. This advanced state of engagement is called "emotional loyalty."
A New Kind of Loyalty
The digital age calls for loyalty programs that go beyond reward cards and frequent flyer miles. Today’s customers want deeper connections with the brands they do business with.
3 Security Risks You Can’t Afford to Ignore
Marketers must minimize security risks as much as possible. The first step toward preparing for those risks is to identify their sources. There are three that should never be ignored.
Look for a Marketing Partner That Invests in These 3 Things
What’s one way to know if a marketing partner deserves your trust? By understanding its scalability, resiliency, and performance.
It’s Official — Cheetah Digital is “Obsessed with Customer Success”
Cheetah Digital was recently ranked as a leader in The Relevancy Ring — ESP Buyer’s Guide 2019, Enterprise Edition. See why we're "obsessed with customer success."
That Time When the Coupon Didn’t Work (And How to Avoid It Next Time)
Your offers should drive revenue and build relationships with customers. But if they can't use these offers where they usually shop – or if it becomes too difficult to redeem – their trust is eroded.