Quarterly Benchmark Report
Q3 2017 – (July, August, September)

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We’ve analyzed major email marketing trends and key performance indicators (KPIs) across six verticals by collecting data from clients across North America.  Our quarterly benchmark gives you the opportunity to compare your email and mobile campaigns and programs to your peers. 

The report includes: 

  • Open, click to-open and unique click rate analysis
  • Bounce and unsubscribe rates
  • Transaction and transaction to click rates
  • Average order values
  • Revenue per email
  • Mobile trends

This report also features a Spotlight on the importance of welcome series. 

Download the full report for more detailed insight and analysis. 

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of multi-channel retailers had significant YOY increases in unique open rates

50%

The importance of a welcome series

Email and mobile marketing trends for Q3 2017

of Consumer products and services brands showed statistically higher open rates YOY.

50%

of Consumer products and services brands showed statistically higher open rates YOY.

We’ve analyzed major email marketing trends and key performance indicators (KPIs) across six verticals by collecting data from clients across North America.  Our quarterly benchmark gives you the opportunity to compare your email and mobile campaigns and programs to your peers. 

The report includes: 

  • Open, click to-open and unique click rate analysis
  • Bounce and unsubscribe rates
  • Transaction and transaction to click rates
  • Average order values
  • Revenue per email
  • Mobile trends

This report also features a Spotlight on the importance of welcome series. 

Download the full report for more detailed insight and analysis. 

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