Quarterly Benchmark Report
Q4 2017 – (October, November, December)

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We’ve analyzed major email marketing trends and key performance indicators (KPIs) across six verticals by collecting data from clients across North America.  Our quarterly benchmark gives you the opportunity to compare your email and mobile campaigns and programs to your peers. 

The report includes: 

  • Open, click to-open and unique click rate analysis
  • Bounce and unsubscribe rates
  • Transaction and transaction to click rates
  • Average order values
  • Revenue per email
  • Mobile trends

This report also features a Spotlight on retention strategies, and analysis on how using “Trump” in subject lines impacted email performance. 

Download the full report for more detailed insight and analysis. 

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of multi-channel retailers had significant YOY increases in unique open rates

The importance of a welcome series

Email and mobile marketing trends for Q4 2017

increase in click rates when publishers included 'Trump' in their subject lines.

72%

increase in click rates when publishers included 'Trump' in their subject lines.

72%

We’ve analyzed major email marketing trends and key performance indicators (KPIs) across six verticals by collecting data from clients across North America.  Our quarterly benchmark gives you the opportunity to compare your email and mobile campaigns and programs to your peers. 

The report includes: 

  • Open, click to-open and unique click rate analysis
  • Bounce and unsubscribe rates
  • Transaction and transaction to click rates
  • Average order values
  • Revenue per email
  • Mobile trends

This report also features a Spotlight on the importance of welcome series. 

Download the full report for more detailed insight and analysis. 

We’ve analyzed major email marketing trends and key performance indicators (KPIs) across six verticals by collecting data from clients across North America.  Our quarterly benchmark gives you the opportunity to compare your email and mobile campaigns and programs to your peers. 

The report includes: 

  • Open, click to-open and unique click rate analysis
  • Bounce and unsubscribe rates
  • Transaction and transaction to click rates
  • Average order values
  • Revenue per email
  • Mobile trends

This report also features a Spotlight on retention strategies, and analysis on how using “Trump” in subject lines impacted email performance. 

Download the full report for more detailed insight and analysis. 

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